BUSINESS BRIEF
Project BM07 is a scaled, founder-led premium strong beer brand operating in India’s largest beer segment, with proven product–market fit driven by repeat consumption and distributor pull. Positioned between mass and craft offerings, the brand offers attractive volume scalability with premiumisation upside.
Transaction Overview
- Transaction Type: 100% acquisition
- Indicative EV: Valuation on request
- Buyer Universe: Strategic alcobev players; PE-backed consumer platforms
Geography: India (select strong-beer states); early exports (ANZ & Middle East)
Products & Services
Core Category: Strong beer
Key SKUs:
- Flagship 8% ABV premium strong beer
- Secondary 5% ABV variant for wider consumption occasions
- Price Positioning: Affordable premium; designed for repeat consumption
Additional Information
- Revenue (FY25 run-rate): ₹100+ Cr (net revenue)
- 3Y Revenue CAGR: ~45–50%
- Gross Margins: ~20–25%
- EBITDA Margin: ~ 2.5%
NOTE: Financials reflect estimated full brand economics and may differ from reported numbers due to the current operating structure.
Proposal
Industry
Food and Beverage (Manufacturing)
Sub Industry
Beverages (Alcohol/Liquor)
Nature of Business
B2B, B2C
Sector
Manufacturing (Own Brand)
Reason for sell-off
Strategic Realignment or Pursuing New Opportunities
Location
India
Region
Across India
Open For Dilution
100 % (Complete Buyout)
Top Customer
Deal Size
INR 195 - 200 Cr
Justification
Based on market multiple
Business Operation Information
Financial Information |
2025 (in INR Cr) | 2024 (in INR Cr) | 2023 (in INR Cr) |
|---|---|---|---|
Sales |
55.83 | 100.36 | 29.45 |
EBITDA |
|||
PAT |
N.D |
